DerekCadzow.com creates imaginative, engaging websites for select clients. This series highlights some of those sites and tells you the story behind each of them. Got a project in mind? Please let us know about it from the contact page.
Business: Specialty Auto Appraiser
Purpose: a unique web page to promote, instruct, and display a virtual car show
Auto Show page: https://oceansideautoappraisers.com/fathers-day-car-show/
My long-time best friend David in British Columbia, Canada, runs his own specialty auto appraisal business. Recently, we re-did his entire website and added a section for owner-for-sale specialty car listings.
About six weeks ago, he came to us with a new idea.
David and many of his clients enjoy a good auto show full of old restored cars. But with the Covid-19 pandemic, there haven’t been any this year — they’ve all been cancelled.
If you know a car guy like David, you’ll know why that wouldn’t stop him…
He decided to host a virtual car show using his website at OceansideAutoAppraisers.com.
How did it work?
David used email, Mailchimp, and word-of-mouth to spread an appeal to car owners for 1-to-2 minute videos of their cars and themselves giving viewers a tour. They used a free file-transfer service called WeTransfer to send in the video files.
DerekCadzow.com edited and branded the video and hosted it on Oceanside’s new YouTube account. But sending everyone to multiple videos on YouTube would be a little complex AND would defeat the business purpose of getting people to go to the Oceanside Auto Appraiser website.
So we designed a page to display all the contributor’s car videos. At first, David didn’t know how many people would participate — but, as videos continued to roll in we had to redesign the page three times to accommodate and display all the proud owners and their vintage and exotic automobiles.
David also gave a boost to some local auto-related businesses, car clubs, and specialty collectors with featured videos throughout the page.
He worked with Hagerty specialty auto insurance to stage the car show. In the spirit of the virtual event, Hagerty contributed a few of their own videos too, which were featured prominently throughout the page as the co-sponsor with Oceanside Auto Appraisers.
In the end, almost 100 specialty cars can be seen on the car show page between individual contributors, collectors, clubs, and business. I think David was blown away with the reaction.
He also enjoyed a surge in visitors to his site increasing traffic by around 900 percent over the 30 days before the car show and received a number of complementary emails from enthusiastic participants and viewers.
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