Business: Textile artist
Purpose: Build awareness of textile art and the textile artisan, share new works of art, and provide an appealing online shopping experience for art buyers.
Jackie Weatherly-Cadzow is an artist that loves bright, bold color. Her silk paintings and textile art and acrylic paintings are full of vivid hues and bold shapes, many of which evoke the beauty of nature.
Jackie has developed her art since graduating from Meredith College in Raleigh, NC, almost 20 years ago. She earned a Bachelor’s degree in fine arts and has been a full-time artist since quitting her federal government job in 2016.
Her calling card is dye-on-silk art — wearable silk scarves and wall-mounted silk pictures and abstracts that bring a whole new wispy dimension to wall coverings. Her creations have won awards and recently she added acrylic painting and photography to her repertoire – one of her photos of a wilting sunflower won an award at an art show in Clayton last year.
She recently designed a new brand, The Textile Artisan, to reflect her new beginnings as a full-time artist in her new home Washington, North Carolina.
Her old website was several years old and needed a re-fresh with the new brand, updated galleries for people to view her works, and an online store to allow people to book silk painting courses or buy her works even if they lived away from Washington.
The new site, thetextileartisan.com, has many of the features her old site lacked, including an eCommerce store for her works of art and products made with her art’s images. She has galleries to show off her best work, a contact page, and a blog for art stories. She offers workshops to individuals and groups and those can be booked through the website too. Her site is connected to Mailchimp for managing newsletters to interested fans and to Square for her store’s payment gateway.
In addition, the site was built to allow Jackie to maintain it herself. She can write and post new blogs, post new products and workshops, and update the information on individual pages very easily. She doesn’t need to worry about ongoing maintenance costs.
It went live on February 22, just in time for her new solo show at the North Carolina Estuarium in “Little” Washington.
DerekCadzow.com creates imaginative, engaging websites for select clients. This series highlights some of those sites and tells you the story behind each of them. Got a project in mind? Please let us know about it from the contact page.